Advantage

Our Differentiation

Specialization in MarTech, AdTech and Commerce Tech

We are hyper-focused on these related sectors, giving us a deep understanding of the market and exposure to a high volume of deals within this space. We maintain keen awareness of the competitive landscape in each subcategory and often know the investors or operators involved. With a strong pulse on market and exit trends, we can anticipate shifts and emerging opportunities in marketing and commerce tech.

Sourcing

Our deal flow at Hawke Ventures comes from numerous sources:

  • We see deal flow from top GPs analyzing commerce tech and martech deals because they are interested in our opinion on early-stage opportunities. These GPs frequently want us on the cap table because of our value-add.
  • Founders we have backed, who love working with us, often refer us to other top entrepreneurs.
  • Hawke Media spends $1M annually on its internal marketing, which trickles down to Hawke Ventures’ brand recognition.
  • Hawke Media employees are using new technology tools every day, many of which we evaluate for investment.


Diligence

At Hawke Ventures, we run a data-driven due diligence process. By collaborating with experts at Hawke Media, we actively use the technology on brand clients, often developing our own case studies and proprietary data sets. This process lets us stress-test each target with commerce experts, validate product-market fit, and identify opportunities with venture-scale outcomes.

Value Add

We have the unique ability to add immediate value to our portfolio companies, accelerating returns by integrating their technology into our agency or facilitating direct introductions to hundreds of potential brand customers. In addition, we collaborate closely with our partnerships team to amplify their reach and impact. This includes driving growth through partnerships with other agencies, tech platforms, or existing portfolio companies. We support portfolio company marketing efforts through webinars, industry events, social media campaigns, PR opportunities, and hiring strategies.

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